Services Marketing in Hotel Industry
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No of Pages = 58
Package Includes = Final Project Report
Price = Rs. 1000 only
 
 
 

PROJECT CONTENTS
Chapter 1: Introduction

Hotel — the concept

Motel — the concept

Typology of hotels

Chapter 2: Services marketing

The concept of hotel marketing

Marketing Vs selling the hotel services

Marketing policy

Users of hotel industry

Market segmentation for hotels

Product planning and development

Marketing mix for hotels

Chapter 3: Service triangle of hotel industry

Chapter 4: Total product concept

Chapter 5: Future of hospitality sector

Chapter 6: References
 
 
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