Marketing of Leisure Services
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No of Pages = 30
Package Includes = Final Project Report
Price = Rs. 1000 only
 
 
 

PROJECT CONTENTS
Chapter 1: Introduction
Leisure Services: An Introduction
Unique characteristics of leisure services
Leisure marketing — conceptual framework
Marketing mix
Product Mix
Promotion Mix
Price Mix
Place Mix
People Mix
Chapter 2: Total Product Concept

Chapter 3: Example – PVR Cinemas
Introduction
Company profile
Marketing at PVR cinemas
Competition
Challenges
Chapter 4: References
 
 
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