Competitive Advantage on the Internet

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Project Introduction

The Internet has become a large market for companies; some of the biggest companies today have grown by taking advantage of the efficient nature of low-cost advertising and commerce through the Internet; also known as e-commerce. It is the fastest way to spread information to a vast amount of people simultaneously. The Internet has also subsequently revolutionized shopping—for example; a person can order a product online and receive it in the mail within a couple of days, or in case of software, download it directly in some cases. The Internet has also greatly facilitated personalized marketing, which allows a company to market a product to a specific person or a specific group of people more so than any other advertising medium.

Examples of personalized marketing include online communities such as Fropper.com, Masti4india, Orkut, and others which thousands of Internet users join to advertise themselves and make friends online. In turn, when they advertise themselves they advertise interests and hobbies, which online marketing companies can use as information as to what those users will purchase online, and advertise their own companies' products to those users.

The success of many companies that have adopted and integrated the Internet into their core activities is impressive. Their growth has reached phenomenal levels in such a short time. How did they do it?

This project seeks to study the experiences of some Internet ‘stars’ by investigating their winning characteristics and strategies. Some examples taken in this project report include: yahoo, google, ebay, amazon, air deccan, makemytrip.com, pvrcinemas.com, microsoft encarta, monster.com, etc