MS-64 International Marketing Previous Exam Paper

MBA - Master of Business Administration

Note: This paper consists of two Sections A and B. Attempt any three questions from Section A. Section B is compulsory. All questions carry equal marks.

1. (a) What are the factors that prompt international business concerns t invest in foreign countries? Discuss giving suitable examples.

(b) Discuss the role of India's trade representatives abroad in export promotion.

2 (a) Why is it important for an international marketer to study culture? What are the techniques available for undertaking cultural analysis?

(b) What do you understand by the term 'political risk'? What is the management process available for managing political risk'?

3 (a) State the contents and explain the significance of the following documents:

(i) Bill of Lading and

(ii) Commercial invoice

b) How would you select and agent to represent you in a foreign country? Explain giving suitable examples.

4. Attempt any two parts of this question:

(a) Write a note on product adaptation vs. product standardization.

(b) What are the major points to be covered in a price quotation?

(c) Discuss the advantaged and limitations of indirect exporting.

SECTION - B

5. (a) Suggest a frame work for preparing a marketing plan for export of processed food (Indian Cuisine) to the U.K. and the U.S.A.

(b) How would you go about selecting a few possible markets internationally for auto components?