MS-64 International Marketing Test Paper

MBA - Master of Business Administration

Note: There are two sections A and B. Attempt any three questions from Section A. Section B is compulsory. All questions carry equal marks.

1. (a) Distinguish between various types of Regional Economic grouping with suitable examples.
(b) Explain the concept of global marketing with the help of EPRG framework.

2. (a) As a newly appointed Export Manager in a cosmetic manufacturing company, you have been asked to visit Oman and Saudi Arabia. Evaluate the impact of culture on your business plans.
(b) Briefly describe major incentives presently available to an exporter from India.

3. (a) As a first time exporter of handicrafts, what are the options for receiving payment available to you? Which mode of payment wold you prefer and why?
(b) Explain various elements of cost for computing export pricing.

4. Write short notes on any three of the following:

(a) World Bank
(b) International Product Mix
(c) International Marketing Control
(d) Composition of India's Foreign Trade
(e) International Marketing Research Procedure

SECTION - B

5. Study the case below and answer the questions given at the end:

KFC, a fast - food operator, faced immense resistance from some politically active consumer groups when it opened its operations in India. One group proclaimed that opening KFC outlets in the country would propagate a "junk-food" culture. Others proclaimed that this way " the return of imperialistic powers" and was an attempt to "Westernize the eating habits" of Indians Overzealous local authorities in the city of Bangalore used a city law restricting the use of MSG (a food additive used in he chicken served by KFC) over a certain amount as a pretext for temporarily closing down the outlet, despite the fact that the authorities did not even have the equipment to measure the MSG content in the proportions stated in law. In the capacity city of New Delhi a KFC outlet was temporarily closed down because the food inspector found a "house-fly" in the restaurant. Both of these issues got resolved through hectic consultations with these consumer groups and through legal orders issued protecting the interests of the outlets.

(a) In view of the above situation, critically examine he impact of social and political environment on a firm's operation in international markers.

(b) After completion of your MBA from IGNOU, suppose you have been appointed Country Manager (Indian Operations) in KFC, what steps would you take to cope up with the situation?