MS 64 International Marketing Sample Paper

MBA - Master of Business Administration

Note: There are two sections A and B. Attempt any three questions from Section A. Section B is compulsory. All questions carry equal marks.

1. (a) When entering a new market, how can one "learn" the culture? What aspects of the culture would influence the marketing of women's designer blue jeans in different countries?

(b)An Indian tractor manufacturer has decided to enter the tractor market in South America. What strategies could in use to reduce the possible effects of political risk?

2. (a) Why do you think a company should or should not market the same product in the same way around the world? Discuss with the help of suitable examples.

(b) The performance of a firm's distributor in Africa has been poor over the last couple of years. What suggestions would you give to the firm to improve the management of the distributor?

3. Why is it more difficult to do marketing research in multicountry settings? What is the role of desk research in conducting international marketing research? What criteria would you use for evaluating sources of secondary data?

4. Write short notes on any three of the following:

(a) EPRG Framework

(b) Principal Export Documents

(c) The Effects of Terms of Delivery on Price

(d) Elements of International Advertising Strategy

(e) International Marketing Control

SECTION - B

5. (a) An Indian company manufacturing cotton fabric is presently operating in the domestic market only. The company now wants to enter foreign markets. What could be the possible benefits for the company? What are the different modes of entry available to the company without any investments in the foreign markets? How can the company go about segmenting the international market?

(b) A Company from India exporting to ten countries has plotted these countries or the following matrix.

What specific strategies would you suggest to the company with regard to its direction of growth?